Lu Ann Henderson, BRE License #01912126, Senior Vice President of Commercial Real Estate Sales and Leasing at GQ North Real Estate and CEO at  HendersonCRE.com. Lu Ann is a CCIM candidate and has received three CCIM certificates.

Lu Ann is an exclusive listing agent based in California, serving the Sacramento, Bay Area, and Los Angeles markets. She has a diverse network of local and international investors. 85% of her boutique sales and leasing transactions involve dual agency, as she excels at securing buyers and tenants and achieving high closing rates. Lu Ann achieved top producer status in her company in 2016, 2017, and 2018. She was also recognized as the top producer by Costar/LoopNet for the second quarter of 2020. In March 2023, Lu Ann was honored as a top-performing broker in Crexi’s annual Platinum Broker Awards. Her overall transaction volumes rank in the top 5% of brokers.

With significant experience brokering multimillion-dollar transactions, Lu Ann specializes in industrial, retail, mixed-use residential, office, land development, and specialty assets in California. Her expertise stems from two years as an intern for an investor with commercial assets worldwide, where she learned from experienced commercial investors and incorporated their strategies into her transactions.

Lu Ann’s journey in commercial real estate began in 2005 when she obtained her Nevada Real Estate License. Joining the Blasco Development group, she was the only female in a group of commercial meetings focused on various development–transnational projects, gaining valuable knowledge and discovering her passion for commercial real estate. Her first project involved assisting the sellers in the transaction of the Spanish Palm Apartments located at 5250 S. Rainbow Blvd., Las Vegas, NV. Additionally, she played a key role in facilitating the sale of the first two phases of a 376-unit Apartment transaction for $52.6 million, which were purchased for a condominium conversion.

In 2012, after obtaining her California Real Estate license, Lu Ann played a crucial role in the nine-month due diligence process for purchasing 277 acres at Larry Bell Dairy Farm, which was negotiated for $3.8 million in 2013. She oversaw the AG-80, 277 acres, and the 12 residential properties at 11318 Franklin Blvd, Elk Grove, CA, managing housing and development and residential, commercial, and agricultural purchases. Lu Ann led the identification and entitlements process for properties, including due diligence for plot maps, documentation, and supervision of EPA reports, water and environmental responsibilities, mitigation, and protocol guidelines for unique habitats.

In 2015, the City of Sacramento established industrial-approved zoning for cannabis cultivation. Lu Ann was among the first commercial agents in the region to venture into this uncharted territory. Actively engaging in city ordinance meetings and ensuring compliance with new regulations, she became a successful entrepreneur in the commercial real estate sector, representing top investors in the industry. 

Facing resistance in the male-dominated commercial real estate landscape, Lu Ann sought to modernize brokerage methods instead of giving up. Despite lacking knowledge of building a WordPress website, she self-taught and envisioned leveraging technology for her clients and created HendersonCRE.com, eventually evolving into MatrixCRE.ai. Embracing versatile technology for efficient communication of her listings, she adopted texting for listing information and appointments, setting new standards in the industry. In 2017, her brokerage company won the Power Brokerage in Leasing Transaction award, and she was recognized as the top producer of the company.

Amid the COVID-19 pandemic in 2020, Lu Ann identified a continued demand for commercial space, especially from small businesses on the verge of closure. Showing compassion and entrepreneurial spirit, she launched a new YouTube channel, MatrixCREai, becoming the first local commercial agent to integrate texted walk-through videos and drone footage into property presentations. Her innovative approach streamlined the commercial real estate brokerage process, optimizing efficiency and client response.

Despite facing attempts to tarnish her reputation in early 2020, Lu Ann relied on the support of loyal clients, colleagues, friends, and family, refusing to be affected by negative manipulations. Her dedication to technology-driven client services earned her the recognition of Costar Power Broker in the Second Quarter of 2020, a testament to her resilience and success in the industry. As of 2023, she has facilitated over $30 million in sales, most of which are dual agencies.

In 2023, Lu Ann created MatrixCRE.ai to support San Francisco, which has experienced a downturn due to significant tech companies and families leaving the area. Lu Ann, a California native, is committed to preserving San Francisco’s historical memories and aiding in listing more challenging transactions. She is recognized for her role as a real estate advocate for the elderly and misinformed.

Lu Ann enjoys thinking outside the box during her leisure time. In 2012, she was an original attendee at the TEDx events at her small local venues. Her hobbies include intuitive painting, poetry, traveling, and biking. She is passionate about the outdoors and nature. Additionally, she proactively offers advice and insight to troubled teens, sharing wisdom on how she overcame adversity.